Strategy  ·  Operations  ·  Consumer Experience

Operational leadership
that meets you where you are — and builds
what comes next.

Most organizations have the vision. Fewer have the strategy, the infrastructure, and the consumer experience to back it up — consistently, at scale, where your audience feels everything and your investors track every result. That's not a gap. That's an opportunity — and it's where I start.

Work With Me About Kaitlyn
$90M+
P&L Managed
225+
Annual Events Led
82%
EBITDA Improvement
15+
Years VP-Level Ops

Trusted By Organizations Including

USA TODAY FlexWork Sports Bay State Games Booster

225+ Events Produced & Counting

RAGBRAI Hot Chocolate Run Series Rugged Maniac Milwaukee Marathon Providence Marathon Maine Coast Marathon Santa Rosa Marathon RAGBRAI Hot Chocolate Run Series Rugged Maniac Milwaukee Marathon Providence Marathon Maine Coast Marathon Santa Rosa Marathon

Strategic leadership. Operational precision. Exceptional experiences.

Three engagement models built around one belief — that strategy without execution is just a plan, and execution without emotion is just logistics.

Engagement 01

Operational Assessment

A structured diagnostic of your strategy, operations, and consumer experience. You'll walk away with a clear picture of where the gaps are, where the opportunities live, and exactly what to do next.

$8,000 – $12,000  ·  2–3 weeks

Engagement 02

Fractional COO Partnership

Embedded strategic and operational leadership without the full-time cost. I function as your COO — shaping strategy, owning execution, and keeping the consumer experience at the center of every decision.

$15,000 – $20,000/mo  ·  3-month minimum

Engagement 03

Embedded Transformation

Deep, sustained transformation for organizations in transition. I bring strategic clarity, operational rebuild, and consumer experience redesign — together, in sequence, at the pace your organization can hold.

$22,000 – $35,000/mo  ·  Custom scope

Not Ready For A Full Engagement?

Strategy Session

A focused 90-minute working session on the operational or strategic challenge that's keeping you up at night. Walk away with clarity and a concrete next step.

$1,500
90 minutes
Book a Session

Operator. Strategist. Consumer experience obsessive.

VP-level experience. Founder-level drive.

I'm Kaitlyn Greenleaf — founder of The Inflection Advisory Group and a strategic operations leader with 15+ years of VP-level experience in sports, live events, and consumer experience.

My work sits at the intersection of strategy, operations, and consumer experience — and that intersection is exactly where I thrive. Strategy sets the direction. Operations makes it executable. Consumer experience makes it worth remembering. These aren't three separate disciplines to me — they're one integrated approach, and the magic happens when all three are working together. When all three click, organizations don't just perform — they endure.

Most recently, I led a $90M+ business unit at USA TODAY Network Ventures — 270 staff, 225+ annual events, and an 82% YoY EBITDA improvement. Before that, I scaled an endurance division from $21M to $36M, integrated six acquisitions, and navigated a full virtual event pivot during COVID.

I don't advise from a distance. When I take on an engagement I'm inside your organization — in the meetings, in the numbers, in the decisions. I learn how your team operates, where the friction lives, and what your consumers actually experience versus what you think they experience. Then I build the strategy and the systems to close that distance. This isn't a transaction. It's a commitment.

2024 "Alumni on the Rise" — UMass Amherst Isenberg School of Sport Management
Grew revenue $15M in a single year through sales, marketing, and event operations improvements
Pivoted to virtual events during COVID — 60K participants, $3.5M in revenue
Unified three business divisions under a single vision and core values framework
Six acquisitions integrated across a single business unit

"Strategy sets the direction. Operations makes it real. Consumer experience makes it matter."

Open To

Fractional COO engagements (3-month minimum)
Full-time COO & VP Operations roles
Sports, live events & consumer experience orgs
PE-backed & scale-up organizations
Remote or hybrid engagements

Let's talk about what's next.

Kaitlyn Greenleaf

Whether you're looking for a fractional COO, exploring a full-time hire, or just want to understand what embedded operational leadership looks like in practice — I'd love to hear from you.

Kaitlyn Greenleaf
kgreenleaf@theinflectionag.com